Strategi Pemanfaatan Bisnis Digital dalam Memperluas Jejaring UMKM: Pengabdian kepada Masyarakat di Desa Sinartanjung-Banjar
Abstract
The aim of this community service article is to find out what problems MSMEs in Sinartanjung Village are facing in relation to digital business. Sinartanjung Village has a lot of potential to use digital business, especially in the fields of agriculture, plantation and trade. This research uses descriptive research methods with a qualitative approach. Data collection techniques were observation, interview and document review. The research site is Sinartanjung village, Pataruman district, Ciamis regency. From the research findings, it is known that digital marketing makes it easier for MSMEs players to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for MSMEs players.
References
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Aidman, E., Galanis, G., Manton, J., Vozzo, A., & Bonner, M. (2002).Evaluating Human Systems in Military Training.Australian Journal of Psychology, 54, 168–173.
Aliyah, A. H. (2022). Peran Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Kesejahteraan Masyarakat. WELFARE Jurnal Ilmu Ekonomi, 3(1), 64–72. https://doi.org/10.37058/wlfr.v3i1.4719
Anggraeni, R. (2021). Pentingnya Legalitas Usaha bagi Usaha Mikro Kecil dan Menengah. Eksaminasi: Jurnal Hukum, 1(1), 77–83.
Arthur, J. B. (1992). The Link between Business Strategy and Industrial Relations Systems in American Steel Minimills.Industrial and Labor Relations Review, 45(3)
Arthur, J. B. (1994). Effects of Human Resource Systems on Manufacturing Performance and Turnover, The Academy of Management Journal, 37(3)
Baird, L.; Meshoulam, I. (1988). Managing Two Fits of Strategic Human Resource Management. The Academy of Management Review, 13(1)
Mega Pareza Dellamita, d. (2014). Penerapan Personal Selling (penjualan pribadi) untuk Meningkatkan Penjualan. Jurnal Administrasi Bisnis Vol.9 No.2, 2
Musnaini, M., Jambi, U., Junita, A., Area, U. M., Wijoyo, H., & Indrawan, I. (2020). Digital business (Issue September).
Romli, R., Mubarok, D. H., & Mujib, H. (2022). the Implementation of Islamic Business Principles in Sharia Laundry Business “Mr. Cling Ciamis.” Syari’ah Economics, 6(2), 123.
Thoifin, A. (2023). Pengembangan Digitalisasi Industri Tas Ceria Souvenir Dalam Meningkatkan Profitabilitas Berdasarkan Perspektif Islam. International Journal of Operations and Production Management, 40(7–8), 1–30. http://repository.iainkudus.ac.id/10714/5/05. BAB II.pdf
Tjiptono, F. (2008). Strategi Pemasaran. Yogyakarta: Andi Offset.
Wika Undari, Anggia Sari Lubis. (2021). Usaha Mikro Kecil Dan Menengah (Umkm) Dalam Meningkatkan Kesejahteraan Masyarakat. Jurnal Penelitian Pendidikan Sosial Humaniora, 6(1), 32–38. https://doi.org/10.32696/jp2sh.v6i1.702
Published
2024-08-09
How to Cite
FANI, andifa Dwi et al.
Strategi Pemanfaatan Bisnis Digital dalam Memperluas Jejaring UMKM: Pengabdian kepada Masyarakat di Desa Sinartanjung-Banjar.
Khidmat, [S.l.], v. 3, n. 2, p. 129-140, aug. 2024.
ISSN 1682-4377. Available at: <https://riset-iaid.net/index.php/khidmat/article/view/1984>. Date accessed: 09 oct. 2024.
Section
Articles
